Why isn’t your dairy in the RTD 100% grass fed?Updated 10 days ago

At True Protein, 'Grass-Fed' isn't just a label. We believe that cows allowed to roam and graze naturally produce a superior protein.

To be officially classified as 'Grass-Fed' in New Zealand, cows must meet strict minimums, including a diet of at least 90% grass and 340 days a year spent on pasture.

We are proud to say our New Zealand farmers go even further. On average, our cows are 96% grass-fed and spend over 350 days a year roaming freely on open paddocks. This is measured over a 3-year rolling average to ensure consistency, regardless of the season. When you choose True, you’re choosing a product that reflects the highest standards of natural farming, delivering a clean taste that only comes from a life spent outdoors.

You can read more about the product here: True RTD Near You – True Protein