Why did prices change?Updated 6 hours ago

Over the past five years, global demand for high-quality protein has grown rapidly, placing immense pressure on global supply chains. Because we refuse to use mass-produced alternatives and insist on using premium raw ingredients like New Zealand whey, the gold standard for purity, we are working with a finite global supply.

Recently, some of our raw protein costs increased by more than 50%. While we made every effort to absorb these rising costs over the last couple of years to protect our customers, we ultimately had to adjust our prices to ensure we never have to dilute our formulas or compromise on quality.

A Note From Our Team:
We know that everyone is feeling the pinch of cost-of-living pressures right now. This decision was not made lightly, and we do not take your loyalty for granted. Thank you for your understanding and for continuing to support True, an Australian family-owned business.