What is True Protein’s point of difference?Updated 7 days ago
At True Protein, our point of difference is simple: we believe you shouldn't have to choose between clean nutrition and incredible taste. We have set a new benchmark for the industry based on three core commitments:
1. 100% Natural & Transparent (Be True) We are a clean-label brand. While we scour the globe for the finest premium ingredients, we are unwavering in what we leave out. You will find strictly no added sugar, artificial flavours, or preservatives in our products. We rely on high-quality, naturally derived ingredients to deliver exceptional taste and performance, with nothing to hide.
2. Australian-Owned & Blended On-Site (Be United) We are a proud, family-run business born and bred on Sydney’s Northern Beaches. Unlike many competitors who outsource production, we blend our products on-site in our own facility. This allows us to maintain rigorous control over every batch, ensuring that the product you receive meets our exacting standards for freshness and quality.
3. Nutrition for Your Journey (Be You) We understand that health is personal. Whether you are an elite athlete or just beginning your wellness journey, our extensive range is designed to support your unique goals. We don't just sell supplements; we provide the fuel you need to Be Your Best.
You can read more from our founder Ben Kierath on the journey of True so far!