What is the other 10% if WPI is 90% protein?Updated 4 days ago

Our Natural WPI is 99% pure protein, whereas our flavoured versions maintain a high 90% protein baseline, using the remaining space for ingredients that actually benefit your body.

Please find the breakdown below to clarify the protein percentages:

Raw Material vs. Finished Product

• The Raw Material (WPI): In its natural form, our WPI raw material contains 90% protein (90g of protein per 100g). The remaining 10% consists of naturally occurring carbohydrates, fats, and minerals from milk. This is why our products are called WPI90 as they only use raw material which is 90% protein.

• The "Natural" Formulation: In our "Natural" flavoured protein, 99% of the recipe is pure WPI, with 1% added as a natural emulsifier. As a result, the protein content is 89g per 100g.

Flavoured Variations

Our flavoured range varies between 77g and 85g of protein per 100g. This variation is due to the inclusion of natural flavours, natural gum, natural emulsifier, and natural sweetener used to create a balanced, delicious flavoured product.

Here is the breakdown of some key inputs:

• Raw Cocoa Powder: We use premium cocoa for an authentic, antioxidant-rich chocolate taste instead of chemical flavorings.

• Organic Inulin: A soluble fiber from chicory root that acts as a prebiotic for gut health and provides a creamy "mouthfeel" without adding fats.

• Plant-Based Sweeteners: A blend of Stevia (leaf extract) and Thaumatin (a protein from the Katemfe fruit) provides a clean sweetness without the insulin spike or bitter aftertaste of artificial sweeteners.

• Real Extracts: We use freeze-dried fruit powders and organic vanilla bean extracts to ensure our flavours are vibrant and true to their source.