Updates to True Protein Pricing (May 2026)Updated 12 hours ago

At True Protein, our promise has always been simple: to create high-quality nutrition without compromise. That means using premium ingredients, keeping our formulas clean, and making products we genuinely stand behind.

To maintain this standard of quality, we are updating our pricing structure, effective Wednesday 27th May.

Over the past five years, global demand for high-quality protein has grown rapidly, placing increasing pressure on a supply chain that was already strained. Furthermore, our commitment to using New Zealand whey, the gold standard for purity, comes with the reality of a finite global supply. Unlike mass-produced alternatives, the premium raw materials we insist on are increasingly difficult to source as protein expands into almost every food category imaginable.

You may have noticed our prices rise incrementally over the last couple of years. This was a deliberate and intentional choice; rather than hitting our community with a single, large lump sum increase, we preferred to make small adjustments while absorbing as much of the rising costs as possible ourselves.

However, with some raw protein costs increasing by more than 50% recently, we had to make further changes to our pricing to ensure we never have to dilute our formulas or compromise on the quality you expect from us.

We know that everyone is feeling the pinch of the current cost-of-living pressures right now. We don’t take your loyalty for granted, and we want to sincerely thank you for continuing to support an Australian, family-owned business.

- The True Team