Why do you source from Grass Fed cows?Updated 2 days ago

Just like humans, the health of a cow is directly influenced by what it eats. The diet of the herd dramatically changes the nutrient composition of the milk they produce, which in turn affects the quality of the whey protein you consume.

The Natural Approach: Grass-Fed Grass is the natural, species-appropriate diet for cattle. Allowing cows to graze on pasture plays an integral role in maintaining their gut health and overall wellbeing.

Nutritional Superiority Research indicates that milk derived from grass-fed cows is nutritionally distinct. Compared to grain-fed alternatives, grass-fed milk is typically richer in:

• Omega-3 Fatty Acids: Essential fats known for their anti-inflammatory properties.

• Vitamin E: A powerful antioxidant.

• Beta-Carotene: A precursor to Vitamin A

• CLA (Conjugated Linoleic Acid): A beneficial fatty acid linked to metabolic health.

The Grain-Fed Difference In many parts of the world, cows are "grain-fed," meaning their diet is supplemented with corn, soy, or cottonseed.

This is not considered a species-appropriate diet. Studies suggest that grain-fed cattle are more susceptible to:

• Bacterial Contamination: Changes in gut acidity can increase the risk of illness.

• Antibiotic Use: Higher rates of illness often require increased antibiotic intervention to maintain herd health.

Why True Chooses Grass-Fed We source from New Zealand specifically to ensure our whey comes from cows raised on their natural diet, resulting in a cleaner, more nutrient-dense protein.